my website

 https://09tabithaw.wixsite.com/my-site

October 2021 MOJO issue

 

The Observer's messages and values

Prep: bullet points that shows your grasp of The Observer's messages and values as shown in the online edition.

- Firstly, the Observer has an 'international feel' to the paper as it is culturally and ethnically educated and inclusive. As for other newspapers like MOJO- which shows a stereotypical white, mid-age male, this paper also presents powerful female figures. 

- The pieces have hard, important, truthful, head-on news that is worth-while to readers 

- It also has a variety of stories which can interest people of all ages who aren't yet mature enough to read hard news which shows age inclusivity and also gains them a wider readership. 

- The papers header is identical in colour and placement to The Guardian which shows that the same admirable beliefs apply to them as well. 

- The paper also keeps up to date with covid19 news which is very topical- again showing that the paper always has the most relative news- and shows a variety of angles as not to seem too one sided. 

- The paper is not afraid to take on heavy topics, but provides a more balanced, if not slightly left-wing, meaning it concerns itself with more empathetic socially liberal issues.

-It also provides an online version of the paper so people are able to interact with others to express their views and opinions which may widen the audience as people can access it more easier. It also allows people who want the more traditional actual paper to buy that too. 

- For the online version, it also allows the editors to edit thought-out the day if there is something they have missed or something that has come up which shows that they always want to be informing its readers and giving them all the top stories. This makes the reader feel like they are a priority.

- In conclusion, I think that the Observer's beliefs and values reflect on the paper because it keeps the readers and the information their putting out a priority as well as appealing to diversity. 

developing my ideas

 the titles of the dummy articles need to be longer on a magazine. There would be: 

- baking for athletes: have your cake and eat it!

- Gluten free recipes?! That aren't carbs!

- A guide to good old comfort food!

-Delicious deserts: and without nuts!

- How to make the perfect scone: grandparents approved!

my main title will be: 

- the medicine for mental health 

For my video: I will use different lighting- bring as baking brightens your mental health, I want it to have a cosy feel

CUFFS CAST

 Your prep was to revise the names of all the cast characters.

Left to right, name the officers (1,2, 3, 4, 5, 6, 7, 8)

1. Pc Donna Prager 

2. Pc Lino  

3.  Pc Jake Vickers

4.  DS Jo 

5. Pc Ryan Draper 

6. Dc Carl Hawkins 

7. Chief Superintendent Vickers

8.  DI Felix 

9 Who is this? Pc Micha 

10 Name the owner of the corner shop-   Mr Bangash

11 Name the racist thug-    Benson 

12 Name the drug addict-   Nathan

13 Name the mother whose child is taken by her ex husband-    Mrs Quirk 

Cinnamon= stole 

MUSIC MAGAZINES

 MUSIC MAGAZINES

• Analyse the media language of MOJO and the BBC magazine. 
• Make judgements and draw conclusions about how far the media language is use differently to fit different 
• kinds of music. (15)
• 
  
  
  
  

 The two genres shown in the images above are a 'classic rock' for MOJO and a more natural classical 

music theme for BBC music magazine. The two different magazines contrast dramatically because of their genre 

style, font choice, photo shot, colours and more. This can first be noticed by the shot of the featured artist and how 

they are presented. In MOJO, we see a member of 'The Cure' pictured with highly saturated colours as well as

highlighted moments of lighting. The harsh tones of where the light hit his face and then the bold red lip, blue eyes 

and dark eyebrows shows an edgy man who is dedicated to upholding this rocker look. This immediately connotes 

a certain informality and a fun feel. The shot type used shows him being at our eyeline but he is shown looking up 

at us perhaps connoting that he is below us meaning that we look down on him for his look and aura and that he is 

a hardcore rocker. I would not say that he looks particularly sane which adds to his stage presence and act he puts 

on for his job. His makeup and hair also adds into the alternative, dramatic artist. This fuels the genre of the 

magazine as being a more old fashioned rock magazine. I would expect this picture to be on the cover of MOJO 

because it shows an older band for an older audience. 

Another aspect of media language used to convey the music genre is the font and layout. The font used when

showing the 'The Cure' and 'Robert Smith' is a broken, crumbling sans serif font. This connotes many things,

e.g: the crumbling career of a forgotten rocker, the informality of their 'look', the breaking down of his life as said in

the main article: 'The inside story'. The layout is filled and busy showing to the reader the craziness of the rock

industry and the uncertainty of their careers. The pictures overlapping and the big subtexts here show this and the

many layers to rock music that can be covered. The MOJO in big bold letters is normally placed behind the artist to

show respect for them and their music. Only in this instance, the MOJO is placed behind the artist. This conveys to 

the reader that again, because he is a traditional rocker, he is seen to be rebellious and unrespectable because he 

is so outrageously alternative. This again adds to the rocker genre.

Whereas in the BBC music magazine we get a clear idea of the contrast. In this magazine Sheku is pictures who is 

a teenager, is not the stereotypical older man normally pictured on the cover of this magazine which shows that the

magazine is willing to present younger generations to draw different readers in. He is a rising star which He is 

dressed in a casual, typical teenage manner which one would expect my friends to wear. His expression isn't one 

of that with a lot of experience but one of a lively and 'normal' manner. You can see his youthful vibe which will 

resonate with the older target audience showing them the new talent and modernising their taste. The lighter here

is very natural with a blur background effect so we can truly see and get to know Sheku. He is posing in a casual 

manner showing his relatability. The organisation of the cover is very simple and the fact there is not much writing 

on it shows that the main focus of this issue is Sheku. The font used here is serif throughout showing the 

traditional style of the magazine which adds to the genre of classical music. This type of music is normally seen to 

be a traditional formal style hence the font choice reflects this. 

In conclusion, I can clearly see the different genres of music - being classic rock and classical- through the variation

of media language used throughout the front covers. This can be seen in many ways, some being the difference in

lighting which is naturalistic and then harsh and focused, the positioning of the stars, one being full on and a slight 

anger look and the other being a simple pose showing their angles and their instrument which shows the reader 

the formality versus the informality of rock and classical music. I can judge that the organisation also reflects the 

genre of music as the more cluttered style presents the messiness of rock music and the organised cover of BBC 

music shows the traditionality of the genre and the magazine. Therefore I conclude that the media language used 

in these magazines reflects their genres. 

SOCIAL & CULTURAL CONTEXTS in THE OBSERVER 1960s

3 front pages of The Observer from the 1960s:  

Every representation of women:

Adverts of women in lingerie - objectified and having the ideal body type which was slim

Lingerie is shows as being normal and should be used as it was used to appeal men

The Queen shown showing rare emotion due to the accident in Wales, Aberfan. 

'Jackie: we're very happy' - controversial second marriage of woman, woman defined her relationship not man.

Every mention of representation of ethnicity (or lack of it):

'Britain shoots a gold'  - Black power protest at Mexico Olympics

Marriage of a black woman to a Caucasian man 

An overall lack or diverse ethnic content

Social conditions (like divorce): 

'Lawyers will urge divorce by consent'- Law of commission 

03 Brief 4

 I would like to do brief 4 - the website- because I like the idea that I can do an article and a video. I would like to do my website on baking. 

I will call my website: An inclusive baker. 

I am going to write from the perspective of someone who has taken up baking in lockdown. My main article will be about how I got into it and the benefits it has had on my mental health and communication. I think that I will call my main article: Mental and wellbeing baking. I will also talk about who inspired me to start baking and why other can take up this hobby too. I will put in some photos of past things me and my family have made to fit the main article and the dummy ones too.  

I want to do my video on a person baking something. It will have elements of time lapses, slow mos, and normal speeds. It will show mess that baking makes as well as the final product.

I want my colour scheme to have this slight vintage filter to look as if it has been taken on a professional camera. I may try to photoshop some of these photos to make it look like I took them on a polaroid too. I want the colours to still be bright however.

 the main screen of the website showing a kitchen and some treats this person I am writing as have made. It should show lots of colours to show that she is very happy when baking which is what she now loves.

Recipe for success. = four bullet points on how to get started on your baking journey. 

look at Nadiy'as website and pull quotes that inspired me. https://www.nadiyahussain.com/

Main article is: 

the titles of the dummy articles need to be longer on a magazine. There would be: 

- baking for athletes: have your cake and eat it!

- Gluten free recipes?! That aren't carbs!

- A guide to good old comfort food!

-Delicious deserts: and without nuts!

- How to make the perfect scone: grandparents approved!

03 CREATING MEDIA

 Brief 2: Television - factual 

I am interested in fashion, social media and many more things and so I might do a factual television programme about the effects of social media on a young persons mental health or something to do a show about behind the scenes on fashion week. I could do the fashion week one with models interviewing them perhaps about their mental health, played by friends/family, and a designer, played by friends/family. 

I think I will do brief 2 because I enjoy filming and think that I will like doing this. I think I will do a factual beginning of a show about something to do with fashion as this is one of my interests. I will do a variation of different shots and angles to achieve a serious and fractural theme throughout. I think I will use family and friends- if they want to- in my video as I want it to include different peoples opinions on whatever topic I decide to do. I first thought of fashion week but I need to narrow it down and make sure to get the factual element in. 

Brief 1: Magazines

For my double page spread, I would probably put photos of a music band that I am interested in or maybe cooking/ baking. I would write an article about it and put pictures of perhaps instruments or a singer and for baking a creation I made. 

Brief 3: Music video 

For my music video I would maybe pick a song and then use different types of shots e.g slow Mo, pan shot etc to show different emotions and then lip sync in certain parts. For example Adele's someone like you, I would not use many bright colours and have sombre colours and outfits to show this. 

Brief 4: Website 

I have a few hobbies and so would write about one of these. I enjoy baking, making music, acting, fashion/textiles etc. I would do a website on one of these and do a video showing my process for example show me baking a cake and explain how much I like doing it. 

01 THE AVENGERS

What is your impression of the sixties era? 

My impression of the sixties era is a very outgoing, funky and colourful. The fashion shows were big and clashing and modern for their time. This includes mini skirts, flares, headbands and more. It seemed like a fun and experimental period which everyone embraced.  The music was upbeat and fun but also lyrical and full of soul. Overall meaning the sixties were very care free and positive despite the occurrences that were negative. 

where does this come from?

This impression comes from the trailer we watched in class for Austin Powers. We see the popular colourful style with big hair and styling points. We see the typical surroundings and backgrounds of what the sixties would have been typically like for those who experienced it so I think this is reliable. They use their clothing, music and places the freedom to express themselves. In the trailer we see some comedy and punch lines so this gives me the impression that everyone was fun and joked around. 

5 key events from the 60s that shaped it:

Moon landing, Vietnam war, Civil rights protests, Cuban missile crisis, assassinations of Kennedy and Martin Luther King Jr. 

5 famous figures associated with this era:

Martin Luther King Jr, Neil Armstrong, Muhammad Ali,  John Lennon, John F Kennedy 

01 CUFFS

Chapter 10:

 In what ways does this chapter develop the characters and their relationships with each other?

This chapter shows the characters develop their relationships with each other in many ways. Firstly, Ryan says thank you to Jake which is a big deal because he has been very tough on him most of the day and not taking him seriously. For Ryan to show that he appreciated him in that moment deepened their relationship as Ryan is starting to warm to Jake and respect him. This develops Ryan's character as well because we haven't seen him being thankful yet or show a softer side as he has mostly shouted at Jake or his son. They then exchange a joke and smile at one another which solidifies the fact hat they are gaining respect for one another. Even thought you see the sirens in the background which shows they have gone through a stressful situation, they still have time to exchange thank yous and joke around which also adds normality to the characters of Jake and Ryan. 

You also see Jake being welcomes back to the office by another friendly officer and tells him that he will get used to it and tells him he did well. This shows Jake, despite being a joke around the station for getting the job because of his father, being slightly welcomed into their community and making friends. This idea of him being accepted is again solidified when Ryan asks Jake if he wanted to train with him and the others that night. At the end of the chapter, we see Jake being given a card by his possible love interest: Simon. This deepens their relation because at first they would smile at each other but now I think they will become more serious. 

This chapter also develops the idea of the police being normal people at heart. We see jokes being made and bonds forming. After the man who takes his daughter tried to take him own life and an officer saves him, he just walks away into the evening. This tells me that he walks back to normal life and people can alienate the police but he is showing he just walks back home like nothing really happened. 

TV in the 2010's

 1. Explain technological convergence. [2]

Technological convergence means that television can be accessed on different devises and platforms e.g: on television sets, game consoles, tablets and mobile phones. 

2. Explain 'channel surfing'. [2]

Channel surfing is when someone will quickly switch channels and therefore aren't being loyal to one show. It is routine for broadcast television and content is streamed as individual programmes or 'box sets' of series.  

3. Give 3 examples of how channels create brand loyalty [6]

One example of how channels create brand loyalty is by using adds and promoting the new shows. Especially if the add has someone famous or recognisable in. This plants the seed of a show into a persons head and therefore will be more likely to tune in. Another way of creating brand loyalty would be by the use of suspense in the show at the beginning preferably so the viewer is hooked in and will watch until the end and might create a loyalty. Lastly a possible way to create brand loyalty is that the channel make sure they have the show on catch up or can be recorded so a person can go back to it if they need and catch up. 

4. What is 'long form television drama' ? [2]

A 'long form television drama' is a type of drama that will try and ensue the audience's loyalty towards the show as the love for it grows. The audience is more likely to follow along each episode as it goes on for a period of time and will hook them in.

5. What is a 'flagship' programme? [2]

A 'flagship' programme is a programme that is directed to a certain audience focus and range. Therefore the people watching it will feel more connected and enjoy it more as it is aimed towards them and will again create a loyalty. 

6. In exchange for the licence fee, what does the regulator require of the BBC as a Public Service Broadcasting channel? [6]

It requires original programming, mix of genres, arts and informational programming like the news, prime time and more. Their views depends on the subject and as the varieties of shows are large, so will the viewer numbers which will satisfy peoples needs. 

01 TELEVISION

 According to The Times newspaper this week,  watching TV live and in real time accounts for most TV viewing.

1. What do you understand by the terms 'live' content and 'on demand' content?

The term 'live means that the viewer is watching at the exact moment the event or show is happening. This way they can be up to date with what's happening which can also show limits as perhaps the show someone wants isn't live and so will have to wait for it. The term 'on demand' means that this is recorded and the views can even skip whichever parts they wish and it has already happened. 

1. What is the demand for 'live' content like?

The demand for 'live; content is large as people want to feel connected to the show as the person is in the moment it is happening. Especially in the occurrences in the recent year people want to have something to look forward to and presents real situations as it is happening in the present time.  

1. According to ratings research, there are 8 programmes cited as the top live shows for family viewing. How many have you watched?

I have watched 4 out of the 8 programmes. This includes: Bake Off, Paddington, Strictly come dancing and the Queen's addresses. 

1. Apply Blumler and Katz's audience framework to what you learn from this article.

The Blumler and Katz audience framework is used frequently as the article tells the reader all about the entertainment purposes TV possess and for that matter a diversion as it can help a person escape after a long day or just to be distracted. It also tells us about social interaction you can have if the program is 'live' or even with family around you to watch. The article even tells us that people felt more connected to their society over lockdown. If it is not live you can still interact with people as you can talk about it to a friend or comment which again helps with social interaction. 

How musicians are represented on this MOJO cover

 Write about how musicians are represented on this MOJO cover.

On this Mojo cover, we see John Lennon who was part of, some might say, the most famous music group of all time. He is positioned directly in the centre with a fairly close up picture of his face. No elaborate costumes, just simply his face. This is a powerful image of a powerful man staring at the readers and this would attract buyers. His serious face connotes a serious topic or article to come in the newspaper. There is no decorations with splashes of colours behind him, it is just him and the reader. The background is blue which could mean that the article will talk about his sadness while being in the spotlight and what a toll this had on him. It is also a sad issue as John passed away in 1980 and it is always sad to see a massive star pass. He looks just like a regular person which readers would pick up on because it could mean many reasons. One being that anyone can become anything as he did whilst still being the man he was before fame. Also that you don't need to stand out to fit in. He is a familiar face to those in the targeted age range for the magazine and so they will naturally gravitate towards it. he was loved by many people and so by putting him front and centre of the cover, people will be more likely to buy it. The picture shows that John will be the focus of the magazine which gives the reader a clear idea of what will be inside. 

The magazine is fairly cluttered with puffs and the big CD that the reader will get while buying the issue. This is usually the case with most MOJO magazines as they want to pack as much information on the cover as possible to give the reader a sneak-peak of what is to come. The title MOJO is placed behind John's head which shows respect for the artist as he is the priority over getting their brand across. There is a bit of negative space but not too much and there isn't actually any pull quotes. There are a lot of cover lines which means also brings all the attention off John as the feature if some people only wanted the magazine for Pink Floyd, they would still know the article was in there. The tag line is very powerful as well as it reads 'The Long Goodbye' people will find this emotional and would like to read it even more to see a nice tribute. 

The lighting is quite bright and it also covered some of his features and parts of his body. This could represent that in the article, they will be bringing his life into the light and not let him become a shadow and always remember him. The image isn't pixilated or blurry at all which might also suggest that famous people's life's aren't always as clear and crystal as people think. There is no noise on the picture. 

                                                                                                                         

Analysing MOJO covers

 

Newspapers:

Questions:.

Newspaper industries –ownership and control question: who controls The Observer / Guardian and what are its values?

The Guardian and Observer are owned by a trust set up in the 1930s

The Observer’s liberal values had been under the ownership of the Astor family and the newspaper easily fitted with the values of The Scott Trust. 

Press freedom and regulation question: What is meant by 'a free press'? When The Guardian newspaper investigated (and revealed) what The News of The World newspaper had done to get stories, what big changes in press regulation resulted?

A 'free press' means the old media where newspapers are able to campaign on political issues and journalists are expected to be higher critical of those in power.                                                              Most of the press joined a new regulator named IPSO (Independent Press Standards Organisation). The idea was to hold magazines account for their actions to protect people's rights and maintain freedom of a voice for the press.

Convergence question: "When newspapers operate online there is technological and cultural convergence." What does this mean in The Observer?

In the Observer, this means that the newspaper can use traditional media language on newspapers and also update to new types of media. The online version allows people to comment and read what 9other people have said which wouldn't happen on the print version. Online versions of newspapers often differ from the print version as they take on more online attributes (such as ‘clickbait’). The Observer has sections which are designed to appeal to different types of readers. 

Newspaper audiences question: The Observer has different sections designed to appeal to different types of readers. Explain this with examples.

For example there are: comedic opinion pieces and reviews of theatre, dance, music, cinema, architecture, computer games and television listings. This appeals and pleasures to the culture consumer and will please different people in different ways. 

Uses and gratification question: how does The Observer meet readers' needs for personal identity and social integration?

For personal identity, it allows readers to enjoy various topics of news and expand their reading.  It shows both sides of an argument to expand their values of the story and their own. For Social integration, the stories offer different opinions on a story, helping people to form basic conversations and interactions. With the variety of news, people feel more welcomed as a member of common culture. They can also discuss online. 

Active/passive audiences question: in what way can The Observer's audience be 'active' ?

Now, with all the technology we have readers can be 'active' in many ways. This could be by simply buying their newspapers every week, writing to the editor, going online and starting a conversation or poll, commenting on their accounts or spreading the word to a friend. 

Covid 19 poster

 

The Observer's twitter page

 

PREP 

1. If you access The Observer print edition online, you can access added features. What are they?

By accessing the Observer online, there are many features that people use and can help the observer gain popularity. Firstly, the fact that it is online and has a chat box, allows people to interact with one another and give their thoughts on the current issues. In times like we are, we can have a proper conversation face to face so chatting online is a good way to discuss things you are passionate about. You can also re-tweet things you like which allows other people to see it, hence growing the Observers platform and getting more people involved with discussing. By also looking at it online, you can zoom in on different part that interest you without reaching for your glasses or squinting if you got the physical copy. Newspapers are normally mostly in black and white and so by accessing colours and eye catching ones at that, makes people want to read it more. 

2. This is The Observer's Twitter page. What do you notice?

The Observer's Twitter page gives people a chance to see 'tomorrows front page'. This is good for gaining viewers as it gives people a sneak peak of what they could be reading tomorrow. It also makes people want to read it more as they want to know what articles are written surrounding the title or they see a picture of a famous person and want to know. It also gives people a secure way of knowing their money won't be wasted as the worst thing is buying a newspaper and it being awful, this gives people the chance to see if they like the headlines. Their page is also attracting a lot of people as: people of all ages now are using social media more and more and so people will be able to access it more easily from home. This could also attract a younger audience as they are more likely to read it online. People all around the world can see it and so people will be more encouraged to read it or trying and find one the next day. It spreads the word very easily. I also notice that they are an official account as they have a verification tick so people know to go here when they want news of information. 

Uses and gratifications: Lego movie video Game

 

Blumler and Katz's theory:

By using Blumler and Katz's theory, the two uses and gratifications of video games I will be talking about are entertainment and forming relationships. 

People play on video games for a number of various reasons and one of them is for pure entertainment. If people feel they are having fun and being occupied, it makes people happy. Especially in the times we are currently in, people will get more bored than usual and by playing video games, they will be entertained. This will help children and adults to take their mind off everything around them and just have some fun playing. For example the Lego Movie Game is very popular as it is now available on various different online devices. This must mean that a mixed-age range of people find the game entertaining as they strive to complete new levels and earn points. It gives people excitement as they get given missions and maybe even reach the dance party stage. As the levels develop, it becomes even more entertaining! They can have some alone time whilst trying to figure out how to beat Lord Business, or finding out about Emmets personality as people grow fond of them. Leaving people a bit uplifted about their day and feel as though their time has been well spent playing the Lego game. 

Another gratification would be forming relationships (both with on-screen figures and in real life through sharing pleasures with friends and family). I think that this is very important because some of the characters could have similar qualities to you! Thus makes people feel a deeper connection to the characters and love for the brand which will help their real life as well. The game is a very fun and shows a lot of happiness and will make the person cheerful too no matter what they are going through which you can transfer into people situations. If a character on the game brings you joy, you should go and make your family joyful as you are lucky enough to feel. The game allows the person playing to go through different emotions which you are allowed to show in the real world. The characters can influence the gamer in many positive ways and you can even see your favourite characters all the time and get to know them even better! For example, you could absolutely love Wonder woman and now get to learn all her strengths, weaknesses and perhaps even relate to her now. By completing levels, you can feel proud of yourself and learn to congratulate yourself as you can now do to others. Th3y are making decisions and choices all the time in the game and again, this can relate to the real world as eventually, you will have to make a lot of decisions and by easing this in now, it can create good qualities in the future. 

In conclusion, I think that video games, especially the Lego movie, does give a person joy and give people the chance to relax and escape reality, even if it is just for a moment. The game can help to take peoples mind off something which can always be useful and this can positively affect people. 

lego movie revision activity

 

Lego movie revision activity 

1. British Heart Foundation, Cofused.com, BT and Premier Inn all had the desire to work with the Lego Movie brand because they knew that they would gain a lot of publicity from it. Lego has always been a much loved brand and children and parents all over the world and they will be waiting for any sneak peaks of the movie to come. By the companies using all Lego, this gives hints of how the movie will look and what the animations will be like. The fact that they even paid the cost of production truly states how much they wanted to buy into this brand as they knew the benefits. As they expected the video went viral and so they gained publicity. The businesses   that used the Lego production will have boosted their company drastically because of this advert. The use of Lego will make the advert more interesting and fascinating regarding the fact that they used Legos to portray their company message. It is family friendly and so will attract a large number of viewings. 

2. By each advert being made out of only Lego, if definitely links to the film. This is because it gives the person watching an almost sneak peak into what the Lego world could look like. People can start to familiarize themselves with the type of animation and look the film will have before it comes out. I think that this also gives the film a sense of individuality as you don't see films being made out of Lego and especially not adverts. It expands this Lego world because it shows children that Lego isn't just for your living room, it can be just as exiting in a film form or even in a BT advert! I think by having these adverts in entirely Lego, it links to the film because this is entirely in Lego too and we will get to see it more in-depth when the movie comes out. I think that this was a wise choice as people will now be desperate to see what the actual film is like now they know the style it will be in. 

3. It is so important to maintain the brand identity of the film so that everyone knows where the advert is coming from. It's not a random Confused.com advert using Lego, It's a Lego movie inspired advert which gives people hints and information at the same time. By following Batman or Vitruvius, it reminds children about the upcoming film and could encourage them to book a ticket or go and play with their Lego. By following a character around, it reminds the audience of the promotional message which is the Lego movie. They get to meet a character which will get them exited for the new film. The Lego movie will be getting more immediate publicity without putting tons of movie trailers on the screen. They drop characters into adverts to drop the movie name. This is subtle which is why they need to maintain the brand identity.