lego movie revision activity

 

Lego movie revision activity 

1. British Heart Foundation, Cofused.com, BT and Premier Inn all had the desire to work with the Lego Movie brand because they knew that they would gain a lot of publicity from it. Lego has always been a much loved brand and children and parents all over the world and they will be waiting for any sneak peaks of the movie to come. By the companies using all Lego, this gives hints of how the movie will look and what the animations will be like. The fact that they even paid the cost of production truly states how much they wanted to buy into this brand as they knew the benefits. As they expected the video went viral and so they gained publicity. The businesses   that used the Lego production will have boosted their company drastically because of this advert. The use of Lego will make the advert more interesting and fascinating regarding the fact that they used Legos to portray their company message. It is family friendly and so will attract a large number of viewings. 

2. By each advert being made out of only Lego, if definitely links to the film. This is because it gives the person watching an almost sneak peak into what the Lego world could look like. People can start to familiarize themselves with the type of animation and look the film will have before it comes out. I think that this also gives the film a sense of individuality as you don't see films being made out of Lego and especially not adverts. It expands this Lego world because it shows children that Lego isn't just for your living room, it can be just as exiting in a film form or even in a BT advert! I think by having these adverts in entirely Lego, it links to the film because this is entirely in Lego too and we will get to see it more in-depth when the movie comes out. I think that this was a wise choice as people will now be desperate to see what the actual film is like now they know the style it will be in. 

3. It is so important to maintain the brand identity of the film so that everyone knows where the advert is coming from. It's not a random Confused.com advert using Lego, It's a Lego movie inspired advert which gives people hints and information at the same time. By following Batman or Vitruvius, it reminds children about the upcoming film and could encourage them to book a ticket or go and play with their Lego. By following a character around, it reminds the audience of the promotional message which is the Lego movie. They get to meet a character which will get them exited for the new film. The Lego movie will be getting more immediate publicity without putting tons of movie trailers on the screen. They drop characters into adverts to drop the movie name. This is subtle which is why they need to maintain the brand identity.